For this project, I analyzed how Zara has become a tech-driven leader in fast fashion by integrating AI across its supply chain, product development, and customer experience—using automation, predictive analytics, and RFID-powered personalization to reduce waste by 25% and accelerate design-to-market speed to as little as one week. I evaluated both the benefits and risks of AI adoption and recommended a future strategy centered on sustainable AI, advanced analytics, and ethical governance to balance innovation with workforce and privacy concerns.